Best Types of Content To Post On Social MediaJul 28, 2021
Answer your clients questions!
Whether your target audience is educational establishments, parents or students, by offering questions and initiating dialogues, get to know your followers and allow them to get to know you. These questions might be about a new class or event linked to your business, a short trivia quiz, or something more general. The most effective inquiries are those that inquire about preference ("Do you prefer X or X class?"), those that ask for views ("What is your favourite children’s yoga story in our classes?"), and those that pleasantly challenge ("We're setting up a new children’s yoga class in Liverpool, guess where?"). Even just concluding a status update with "do you agree?" or "what do you think?" encourages others to participate. The simplest topic may generate amazing levels of participation (and consumer information!) if the issue grabs your audience's interest, especially if responding requires little or no work. Along with a straightforward text post, this technique may be paired with (or integrated into) a strong image.
Tell your story and let your consumers tell theirs.
Every company and individual has a story to tell, whether via text or (often more effectively) through graphics; we are hardwired to react and respond to an engaging narrative. Utilise social media as a location for people to learn more about you and your company. Make it a space where your voice, charisma, and authenticity can come through. The following are some interesting and engaging subjects to discuss: why you started your business, your accomplishments (and mistakes, and what you learned from them), what motivates you, and the people and events that inspire you. In essence, demonstrate to customers that you share their beliefs and values and develop into a brand they want to invest emotionally in, which will eventually result in loyalty and revenue. Along with your own stories, your customers or clients will always have amusing and interesting tales about how you and your classes fit into their lives (and frequently, it will be more interesting than content you could create yourself), so encourage them to share their tales with you (via text, photos, or videos) so that you can incorporate them into your content strategy. This will thrill and delight the consumers in question, motivate them to spread the word about your brand, contribute to the growth of a stronger community around your classes, and serve as powerful social proof to others about your company's good influence on people's lives.
Investigate the issues you resolve, share your skills, and establish your worth.
One of the most successful strategies for convincing social media users to engage with you on a social and emotional level is to present your business as an authority - a source they can trust and respect for the information or experience they want. One of the most effective methods to demonstrate your knowledge is to delve into the challenges you address. This is not to say that you should begin talking about how well your classes solves "Problem X" at every chance; rather, serve as a useful source of knowledge in your area or business. For instance, if you’re selling tween transitional classes, you could write posts explaining why it's critical for tweens to do yoga before moving into upper school, sharing recent examples and statistics about children’s behaviour that have been impacted due to your programmes, and providing hints and tips on the best ways to cope with stress and anxiety. Additionally, great material — whether individual posts or links to blog articles – will be shared, enhancing brand recognition.
Utilise breaking news, holidays, and other noteworthy events to generate article ideas.
If you can include hot, newsworthy topics into your social media posts, you may give your content a sense of relevance and credibility, which can endear you to fans by establishing you as a brand that is on the cutting edge of new trends in your industry (and in the case of Facebook, its algorithm works to show timely, trending stories near to the top of the News Feed, possibly leading to higher engagement). Utilise tools such as Google Alerts (http://www.google.com/alerts) and Feedly (http://feedly.com/) to be alerted of breaking news items as they occur, or sites such as BuzzSumo (http://www.buzzsumo.com) to track trending tweets and topics on virtually any subject. Additionally, some of the most viral postings on social media are associated with specific events or holidays throughout the year. Holidays such as Christmas, Thanksgiving, Easter, Mother's Day, Father's Day, and Halloween, as well as special days such as St. Patrick's Day, the night of the Academy Awards, and so on, are feel-good occasions that lend themselves to content creation, such as wishing your fans a happy time, sharing a fun fact, posing a holiday-related question, such as "How many Easter bunnies can you see in this photo?" or suggesting how your classes can help. Additionally, there are additional "niche" occasions that may resonate with your followers and demonstrate your brand's relevance: days like as the premiere of a major film, International Talk Like A Pirate Day, Movember, or International Coffee Day. Make a note of all of the important events in your calendar and produce material in advance to "celebrate" them with your audience.
Increase engagement using photos and videos
Given that images are the most often shared kind of material on social media, you should prioritise them in your own content strategy - and for companies, there are actual benefits to generating distinctive visual postings. According to research, social media photos are far more likely to elicit pleasant feelings than word postings, and business marketing via images is considerably more acceptable than through text (done correctly, they don't appear like advertising, smoothly blending into people's news feeds). You could produce hundreds of images every day if you wanted to. With this in mind, avoid producing flashy images for the sake of it or at the expense of your primary marketing message. Analyse your photos' performance to see which ones elicit a response from your audience and which ones do not. When you discover something that works, duplicate and scale it. Remember, too, that quality written material that articulates your value proposition, motivates followers to act, and establishes a conversation between you and your consumers remains critical (whether accompanying a picture, on its own, or in response to comments). Ascertain that your marketing and sales plan clearly outlines how and when graphics will be employed, as well as how they will compliment your brand while maintaining the quality of your product or service.
Overall, it's important to post at least once a day to maintain an online social presence. If you're struggling for content ideas, it would be a great idea to establish your five or seven pillars (each day you'll post about a particular topic), this way your readers will know exactly what to expect on each day and you can keep your work flow consistent.
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